Prada x Jordan Wolfson

Inventing new realities that both reflect and transform our own, Wolfson’s reference-points are drawn from contemporaneous culture and our image-saturated society to create otherworldly characters, instigate new narratives. His work is immersive, exploring perceptions of the world around us and how technologies and images can define the way we think.

Led by generative artist Leilanni Todd, a Primordial Soup team invented unnamed, unreal, and dreamlike creatures, defined by complex visual imaging, that interact with the campaign cast in both stills and video - imagination made tangible.